Sexy Dino Disco "Be Animated"
GIPHY's agency of record, Dark Igloo, tasked a team of art directors and motion designers to create a collection of interstitials that felt more like artworks than commercials, reminiscent of the glory days of MTV and Nickelodeon.
My concept revolved around the idea that GIPHY makes everything alive. Boring dinosaurs waddle around a lifeless world. Little do they know... a fiery asteroid in the shape of GIPHY's logo hurdles towards Earth. This is a good thing. I promise.
Animatic
Final animation
The animation was featured in a GIPHY campaign ad spot that played on Hulu with smaller placements on Youtube and Facebook, and later in AMC Theaters.
Ad Spot
The animation was featured in a GIPHY campaign ad spot that played on Hulu with smaller placements on Youtube and Facebook, and later in AMC Theaters.
More Use Cases
My animation was utilized for the website login page, and is additionally featured on GIPHY's social pages.
Credits:
Creative Director: Dark Igloo, Art Director: Tianna Harvey, Producer: Marina Campaña
