"Be Animated"
Sexy Dino Disco
GIPHY's agency of record, Dark Igloo, tasked a team of art directors and motion designers to create a collection of interstitials that felt more like artworks than commercials, reminiscent of the glory days of MTV and Nickelodeon.
My concept revolved around the idea that GIPHY makes everything alive. Boring dinosaurs waddle around a lifeless world. Little do they know... a fiery asteroid in the shape of GIPHY's logo hurdles towards Earth. This is a good thing. I promise.
Animatic
Ad Spot
The animation was featured in a GIPHY campaign ad spot that played on Hulu with smaller placements on Youtube and Facebook, and later in AMC Theaters.
Use Cases
My animation was utilized for the GIPHY's website login page, and is additionally featured on GIPHY's social pages.
Credits:
Creative Director: Dark Igloo
Art Director: Tianna Harvey
Producer: Marina Campaña
